Unlocking Talent Markets: AREACAD Attracts the Right Candidates with Jobilla
“In my experience, no other mobile recruiting platform can reach and access potential candidates like Jobilla” - Arturo Sanz, CEO of AREACAD
Founded over a decade ago, AREACAD is a leading audiovisual design and automation provider for homes and buildings in Madrid, Spain. AREACAD specializes in the coordination and execution of turnkey projects related to the audiovisual industry and automation.
AREACAD’s areas of expertise include designing and installing television and radio broadcast projects, sound systems for theaters and concert halls, digital signage, mobile units for production and broadcast, and automation for homes and buildings.
AREACAD's team provides a personalized approach to each project to ensure their customers' ideas become a reality.
A race against the clock to find a qualified project manager for audiovisual engineering projects
In preparation for upcoming projects and to meet the requests of their elite customers, AREACAD CEO Arturo Sanz and his team needed a project manager for audiovisual engineering projects.
AREACAD faced three challenges in finding the right candidate. First, most skilled professionals who work in the niche industry that AREACAD serves are already employed.
Second, time was of the essence due to the number of projects. Third, traditional recruitment methods such as job boards and staffing agencies proved to be unsuccessful in their search.
The audiovisual engineering project manager required technical and leadership skills to oversee the facilities management team's projects from conception to completion. The candidate also needed to be a team player, be willing to learn, and continue their professional growth within the company.
“After posting the job offer on job boards and receiving an overwhelming amount of CVs, we saw how time-consuming and inefficient the process was. Most of the candidates came from all types of industries and did not have the experience or technical knowledge we needed. Many expressed their willingness to learn, but we needed someone with the right skills and knowledge to start immediately. We obtained the same results with staffing agencies, going through CVs and selecting candidates was taking too much of our time, and it was an expensive financial investment" explains Arturo Sanz.
To be able to present these job offers to people who weren't looking for them was what impressed us about Jobilla
A company selling the latest technological innovations must also use the latest technology in its day-to-day operations
Jobilla was introduced to Arturo Sanz by Jobilla Spain partner Marta Catalán at a business networking event.
"As a business person, it's evident that you need to take a different approach to attain desirable outcomes. Either I try something new or continue using the same methods that are not giving me the results I need," Arturo Sanz continues.
“There were three reasons why I decided to try Jobilla. First, it would be naive of us not to be innovative, especially when we ask our clients to innovate and automate in their homes and offices. Second, to be able to present these job offers to people who weren’t looking for them was what impressed us about Jobilla. Third, the way Jobilla was presented to me by Marta Catalán. She listened to me as a customer and understood what we needed, which is extremely important in business. Marta’s dedication and trustworthiness throughout the recruiting process were proof of her professionalism," Arturo Sanz explains.
I liked how quickly the campaign could be adjusted, as well as how carefully the wording was chosen because the message sent to the candidates needed to engage their curiosity and create an emotional response
Maximizing a campaign's effectiveness and expanding its reach
AREACAD liked the responsiveness and flexibility of Jobilla’s team in adapting to changes, specifically because theater and television professionals responded to the campaign, which was changed promptly to include more engineering profiles.
“We were getting candidates that were project managers from the theater and television industry. I liked how quickly we adjusted the campaign to get a wider reach for engineering project managers instead. How carefully the wording was chosen because the message sent to the candidates needed to engage their curiosity and create an emotional response. Adding to their dedication to customer success, Marta Catalán and Elena Pastor assisted in creating an exceptional customer experience,” Arturo Sanz explains.
Over two weeks, AREACAD's campaign generated 88.946 views and 42 qualified candidates, of which five candidates were contacted, and three qualified candidates made it to the in-person meeting stage. Recruiting with Jobilla took AREACAD 4 weeks in total.
We found Jobilla to be an innovative product
in tune with the times
The team at AREACAD also found Jobilla an easy-to-use tool and compared it to applications such as Trello and Canva. They were able to keep track of the recruitment process and were pleased that multiple team members could use it too.
“We found Jobilla to be an innovative product in tune with the times. Times have changed, and as a company dedicated to technological innovation, Jobilla is now also part of our innovation. In my experience, no other mobile recruiting platform can reach and access potential candidates like Jobilla, not only because a potential candidate sees the campaign on social channels but also because any person who may come across it while browsing can forward it to someone they know who they think fits the profile we are looking for, and that is where the unexpected and wonderful things begin to happen” Arturo Sanz.
As a result, AREACAD found Jobilla aligned with its core values of innovation and commitment and will use Jobilla again for its recruitment process.
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