For years, Foodmanagers Werving & Selectie relied mainly on outbound recruitment. When a vacancy came in, the team searched LinkedIn, activated their own database, and approached candidates directly. It worked, but required continuous effort. Applications through their own job postings remained limited, and Meta (Facebook and Instagram) 

“I didn’t really dare to use Meta anymore. It felt like a lot of cost and effort without real return. I had lost confidence in it.”

Ruud had been introduced to Jobilla before, but at the time it felt too time-consuming and too expensive compared to the results he had previously seen from Meta campaigns. The turning point came when Jobilla introduced its AI-driven approach.

“When it became AI-driven, I thought: this is the right moment.”

First impressions: From skepticism to confidence

His first impression was clear: “Impressive.” He describes the platform as plug-and-play, structured, and user-friendly. The clear steps and direct preview of campaign output made it easy to understand the impact of changes. Instead of building campaigns from scratch, the team now reviews and refines professionally generated campaigns.

“You’re not creating everything yourself anymore. You’re adjusting and refining. That makes a big difference.”

From outbound effort to inbound flow

The real confirmation came when the right candidates started applying. Some were already in their database, but now they applied proactively, showing stronger intent. This shift from passive sourcing to active applications enabled faster and more focused conversations.

At the same time, new candidates entered the funnel — profiles they had not reached through LinkedIn or their existing network.

A new channel for reaching the right candidates

Ruud describes Jobilla not just as an efficiency tool, but as a new funnel. It restored his confidence in Meta as a serious recruitment channel.

The impact became especially clear when recruiting outside their traditional supermarket niche, for example for an Account Manager and an Online Marketer in the tap water sector. Without an existing candidate pool in that market, Meta suddenly became a valuable source of relevant leads.

Transparency also played an important role. Clear insights into costs and performance made campaigns measurable and easier to manage.

AI works best when guided by expertise

Ruud believes strongly in AI — but only when applied by specialists.

“I don’t believe in reinventing the wheel yourself. I believe in AI integrated into systems built by experts.”

At the same time, he emphasizes that technology alone is not enough. If someone applies, you need to call quickly, ideally the same day.

Simple, effective, and scalable

When asked to describe Jobilla AI in one sentence, he keeps it simple:

“Effective and easy to use.”

For Foodmanagers Werving & Selectie, the result is clear: outbound recruitment wasn’t replaced, but strengthened with a scalable inbound channel, fundamentally expanding their recruitment approach.

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