For fast-growing organizations, agility is crucial, especially in today’s labor market. Rions B.V., operating in sewer and drainage technology, recently started using Jobilla AIR Recruiter and quickly realized how important speed, flexibility, and full control are in recruitment.

Lysanne Wintjens, who leads recruitment and employer branding at Rions, shares her experience on how the right technology transforms the hiring process.

First impressions: Design that invites exploration

The first impression of Jobilla AIR Recruiter is its immediate accessibility. The design feels remarkably fresh, and the platform’s user-friendly interface practically invites users to explore. For Lysanne, it felt like a natural fit from the very first login.

This intuitive setup allows for continuous discovery. Even after the initial onboarding, the platform keeps delivering value; every login reveals new features, serving as a clear indicator that the tool is constantly evolving to meet recruiter needs.

From three days to three minutes: The power of speed

What sets Jobilla AIR apart for Rions is the unprecedented speed it brings to the workflow.

“By simply copying and pasting a vacancy link, you can build a complete social media campaign within minutes. Sometimes a campaign is literally live within three minutes.”

This agility is a game-changer when vacancies are urgent or priorities shift. Tasks that previously took days can now be handled with immediate action. “From three days to three minutes. That really says it all.”

The freedom to test, learn, and optimize

One of the standout advantages of Jobilla AIR is the freedom to optimize campaigns independently. Rions utilizes short, one-week campaign cycles, allowing them to pivot quickly if a strategy needs adjustment.

“If a vacancy doesn’t generate responses, I might for example adjust the job title. Sometimes that really makes all the difference. We had roles that were open for months without any response, and after a small tweak we received applications within 24 hours.”

This culture of testing and learning doesn't just improve results—it puts the recruiter firmly in the driver’s seat of the entire process.

Focusing on quality: Less noise, better matches

While targeted questions may lead to a more focused pool of applicants, the impact on candidate quality is undeniable. The focus shifts from volume to value.

“You learn where people drop off and how to ask smarter questions. In the end, I get applications that match what we’re actually looking for.”

By leveraging insights into the application flow, Rions can continuously refine their questions. This results in less noise, less choice overload, and significantly better matches. Furthermore, the ability to log in at any time to monitor and adjust campaigns brings a sense of confidence and peace of mind; you know everything is running smoothly.

Connecting with the passive job seeker

Sewer and drainage technology isn’t always the first industry job seekers think of. This makes the broad reach of social media an essential asset.

Through these targeted social campaigns, Rions now connects with talent outside their usual circles. Jobilla AIR ensures the company stays visible to "passive" candidates—those who aren't actively searching but are ready to move when the right opportunity appears on their feed.

More than recruitment: Building brand awareness

This constant visibility delivers benefits that go beyond just filling roles. Every campaign strengthens Rions’ brand recognition in the marketplace. The company has even started receiving direct inquiries from individuals who first encountered the brand through social media ads.

Even when a specific role isn't being filled, Rions remains top-of-mind for potential future talent.

AI that truly thinks along

Perhaps the most impressive element is the sophisticated role of AI within the platform.

“That AI can so intelligently build a complete social media campaign, including visuals that really fit our industry. That was very impressive, even in a niche like sewer technology.”

Who is Jobilla AI Recruiter for?

The conclusion is simple: it’s built for anyone looking to hire. Whether dealing with large or small organizations, or varying budgets, the tool scales to fit. The user retains full authority over duration, budget, and content.

“My best colleague. I can’t live without it anymore.”

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