With more than 20 years of experience in recruitment and headhunting, Michel van Geel, founder of Nali Recruitment, has seen the industry evolve through multiple cycles. Yet few changes have been as impactful as his recent shift into AI-powered recruitment with Jobilla AI Recruiter.

LinkedIn restrictions, rising advertising costs, and declining candidate response rates made it increasingly difficult to reach the right people. Creating volume at the start of a recruitment process had become a significant hurdle.

“Where I used to send hundreds of messages per week, suddenly I was limited to just a few dozen. Creating volume at the start of a recruitment process became much harder”.

At the same time, many companies were becoming dissatisfied with traditional job boards, which often lacked filtering, personal touch, and efficiency. Michel knew something had to change—but he also knew that any solution must preserve the human element of recruitment.

Discovering Jobilla AI Recruiter

Curious about AI in recruitment but unsure what to expect, Michel started researching solutions and discovered Jobilla AI Recruiter.

“I honestly didn’t know what to expect,” he admits. “I was a very traditional recruiter before this”.

What convinced him was Jobilla’s ability to combine AI-driven reach and automated questionnaires with human decision-making and personal interviews at the end of the process. Once implemented into Nali Recruitment’s workflow, the impact was immediate.

Opening doors to candidates he never knew existed

The biggest change for Michel was candidate reach. He found that Jobilla allows him to reach a talent pool that was previously inaccessible through traditional channels.

“Jobilla AI Recruiter finds candidates I would never reach through LinkedIn,” he says. “People outside my network, third-degree connections, and truly passive candidates”.

Instead of relying only on people actively looking for jobs, Jobilla’s Meta-powered campaigns brought Nali Recruitment in front of candidates who weren’t searching but were open to the right opportunity. This not only filled roles faster but also helped Michel continuously build a stronger long-term talent network.

Becoming a Meta and passive candidate marketing expert

One of the biggest surprises for Michel was how naturally the system turned him into a Meta and passive candidate marketing expert, simply by using the software.

“What used to take marketing professionals hours every day, I can now do in minutes. The system guides you to do things the right way”.

With Jobilla’s structured funnels, landing pages, and customizable questionnaires, Michel learned how small wording changes and clear criteria dramatically improved campaign performance. Today, Instagram and Meta channels have become key sources of high-quality applications for Nali Recruitment.

Better screening, stronger commitment, and saved time

Jobilla’s questionnaires quickly became one of Michel’s favorite features, providing a clear view of candidates without even seeing a CV.

“If someone spends 5–10 minutes answering questions and then asks for a call, I know they are genuinely interested”.

This upfront commitment saves time, improves interview quality, and ensures Michel can focus on candidates with real potential—while still keeping the personal conversation at the center of the process.

Exceeding expectations with a system that delivers

Looking back, Michel is clear about what surprised him the most: “Honestly? Everything,” he says. “I couldn’t imagine this before using it”.

What started as curiosity about AI recruitment quickly turned into full confidence. He notes that the tool does exactly what he wants, and the development speed brings new improvements every month. As a recruiter, he describes Jobilla AI Recruiter as the perfect system: structured, intuitive, powerful, and constantly evolving.

Fully on the side of AI without losing the human touch

Today, Michel actively uses Jobilla AI Recruiter as a unique selling point for Nali Recruitment. He believes that while many talk about AI, very few actually use it properly to stay ahead without losing the personal touch.

For Michel, AI is not a replacement for recruiters; it’s a force multiplier.

“I still speak with every candidate. That will never change. But Jobilla opens doors, saves time, and makes me better at what I do”.

His stance is now clear: “I was curious about AI recruitment before. Jobilla pushed me fully to the right side of it and I absolutely love working with it.”

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