In the staffing industry, finding professionals for hard-to-fill roles like machinists, welders, and electricians is a constant challenge. Reaching talent on social media was familiar to the Apuvoima team, but manually building campaigns and feeding data into Meta was slow and drained the team's resources.

However, Apuvoima has always been open to trying new tools. When Jobilla offered an AI-driven approach, the company decided to test it. Jani Raatikainen summarizes the decision pragmatically: new software enters the market constantly, and the only way to find out if it truly works is to try it yourself.

An intuitive interface saves expert time

Previously, advertising through Meta was perceived as rigid and required a lot of manual work. With Jobilla AI Recruiter, this complexity completely disappeared. Loviisa Kivistö from Apuvoima was particularly surprised by the clarity of the platform.

"Building a campaign is clearly easier and more pleasant. It doesn't require prior technical experience, and I can get the campaign ready on my end in a maximum of half an hour."

When using the tool is fast, it frees up Loviisa's valuable time for other core tasks, such as managing temp workers and updating the company's social media channels.

The power of brand and high-quality candidates

In the staffing industry, recruitment is often about puzzling together schedules and needs. However, the campaigns created with Jobilla delivered results quickly, and Apuvoima received good candidates right from the first campaigns. When automation effectively helps increase applicant volume, the probability of finding the most suitable professionals in the mix also rises. At the same time, the team noticed the importance of the client company's brand recognition on social media.

"We get the best results when we search for professionals directly using our client company's name. The client's reputation has a huge impact on who activates through the campaigns."

A powerful new channel for filling difficult roles

How does the rest of the organization view artificial intelligence? At Apuvoima, the approach is extremely grounded. Jani points out that Jobilla AI Recruiter has been welcomed as an effective additional channel specifically for filling positions where candidates are hard to reach through traditional means.

"We use this for searches where it's otherwise hard for us to find professionals. For example, machinists, welders, and electricians. It's a new channel for us to find these talents."

Jobilla AI Recruiter has brought Apuvoima exactly what is needed in everyday recruitment: less rigid system hassle and significantly more time to meet the right people.

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